International Business Development
Get to know me!
đź“ŤLisbon, Portugal
Currently working as a Marketing Manager at a leading Italian manufacturer of Theatre, Live Events and TV/Cinema Lighting technology for Entertainment and Broadcast industries, with expertise in customer-relationships and branding development. Often seeking to disrupt complacency and making daily duties more efficient and profitable.
I am skilful in team leadership, project management, public speaking and intellectual development, and demonstrated ability to influence c-level executives.
My experience
International Business Development Manager
August 15 – September 20
Key account handler for North America, South America, Europe (Iberian Peninsula, UK & Ireland, Scandinavia and Eastern Europe), Russia and Israel. Responsible to develop these markets by engaging with distributors and end-users, organising open-day and training events, and other activities to engage brand-development.
Business Development from the UK, with a yearly average 140 – 160 days of international travel. Travelling to HQ every two/three months to engage with sales and R&D team to proactively define future strategies.
Drove the strategy and development of marketing plans including social-media based platforms, doubling the global reach and post engagements, by organising scheduled posts and sharing tagged publications by users.
Used Google Analytics and Lead Forensics to drive interest and engagement with users, along with sharing newsletters with MailChimp through understanding of viewership and other social communication.
Liaison and supervision of trade-show related duties, maintaining a record of budget and contact with contractors, booking, and strategizing marketing reach at international shows.
Business Development Manager
August 14 – August 15
B2B and B2C development, focusing on event, production and rental companies, with focus in lighting and creative video mapping. Responsible to develop the market by engaging with lighting suppliers in the United Kingdom, doing customer visits and organising meetings with high-level management and key staff at multiple companies.
Providing competitive quotations and advising customers of suitable equipment to different requirements. Influencing CAPEX spend and working with domestic and international brands to develop their market presence through White Light.
Delivering Technical Sales guidance to the inside sales team, assisting them in complex sales or estimates and delivering knowledgeable proposals to customers. Participating and influencing technical specifications for projects or other internal affairs.
Sales Product Support
July 13 – August 14
Provide technical support for White Light’s exclusive brands under the sales division.
Responsible for providing technical training on brands such as ArKaos, Wireless Solution, CORE Lighting, ADB Lighting, among others.
Wrote technical guides, manuals and created instructional videos for the brands represented.
Education
University of South Wales
BSc (Hons) Live Events Technology
September 10 – June 13
Graduated from the University of South Wales (formally known as University of Glamorgan) with a second class honours (2:1). Course modules included Lighting Principles, Electrical Technology, Live Sound Technology, Analogue Video and Image Technology, Lighting Design, Digital Video, Business Management, among others.
Aviation
PPL (A) – Private Pilot License – Single-engine piston rating
CAA International (UK CAA)
Issued November 2018
English Language Proficiency – Level 6
The International Civil Aviation Organisation
September 18 – No expiration
ATPL (A) Ground School
CATS Aviation
March 2019 – Present
David Ferraz 
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